[msumphil2006] World Press Trends: Newspaper Circulation & Advertising Increases

World Press Trends: Newspaper Circulation & Advertising Increases

Newspaper circulations worldwide rose slightly in 2005, while newspaper advertising revenues showed the largest increase in four years, the World Association of Newspapers has announced. The African continent has registered a light increase.

WAN’s annual survey of world press trends, was released to more than 1,700 publishers, editors and other senior newspaper executives from 110 countries attending the 59th World Newspaper Congress and 13th World Editors Forum in Moscow, Russia.

The 700-page publication offers global and country-by-country data on circulation, advertising, free dailies, online publishing as well as advertising expenditure forecasts for the next years and information on the last trends of the newspaper industry.

WAN said global newspaper sales were up 0.56 percent over the year, and had increased 6 percent over the past five years. When free dailies are added to the paid newspaper circulation, global circulation increased 1.21 percent last year, and 7.8 percent over the past five years.

"Overall, the audience for newspapers keeps on growing, both in print and online," said Timothy Balding, Chief Executive Officer of the Paris-based WAN. "Newspapers are increasing their reach through the exploitation of a wide range of new distribution channels, ranging from daily free newspapers to online editions. They are proving to be incredibly resilient against the onslaught of a wide range of media competition."

More than 439 million people buy everyday one of the 7,700 dailies publishes in the world. Readership is estimated to be more than one billion everyday. And while new paid titles have gone down 0.3 percent worldwide, Africa has seen an increase of 4.5 percent.

The audience for newspaper websites continued to grow and increased 8.71 percent in 2005 and 200 percent over the past five years.

The World Press Trends 2006 edition is now available by contacting the World Association of Newspapers. Email: contact_us@wan.asso.fr

Source : http://www.rap21.org/article18907.html

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